concept
At my Roxy internship I was given a final personal project to create fall/winter resort wear. I created Après Ski, for the Roxy girl who spends her days on the mountain and her nights on the town.
French for “after ski”, Après started with the sole purpose of connecting people after a great day on the slopes. It’s a time to let go, relax,and enjoy what the mountain has to offer. The Après Ski story is inspired by the French Alps and winter pastels. Our customer is soft and feminine, but daring on the slopes. This collection will leave her prepared for a day on the mountain, and a relaxing night at the lodge or out on the town.
